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Blog2026-04-07T08:09:27-04:00

Ancillary Benefits for Complex Workforces: Multi-Location, High-Growth and 24/7 Teams

Key Takeaways Multi-location employers can manage ancillary benefits consistently across states and locations when one carrier handles claims, billing and policy administration in a single system and every location works from the same employer portal. Ancillary benefits scale with a growing company when eligibility data flows through a flexible [...]

Why Brokers Are Looking for Alternatives to Legacy Ancillary Benefits Carriers

Key Takeaways Large legacy carriers offer familiarity, but brokers are increasingly evaluating what the day-to-day working relationship looks like after the sale. Carrier experience matters throughout implementation, administration and ongoing service, making support and operational processes just as important as products and pricing. Brokers are looking for carriers with [...]

5 Communication Materials Brokers Can Use for Employee Benefits Education

Key Takeaways The most effective member education campaigns equip brokers and HR teams with materials they can use right away. These resources make it clear what employees have, when to use their benefits and what to do next. Five materials do most of the heavy lifting: plain-language coverage guides, [...]

What Brokers Need From Benefits Benchmarking Data to Help Employers Understand Market Norms

Key Takeaways Benchmarking gives brokers a view into how an employer's benefits compare with relevant market peers, but broad averages rarely provide enough context for a benefits decision. Useful benchmarking looks beyond benefit availability to include plan design, contribution approaches and the employer characteristics that can affect market comparisons. [...]

The Service Behind Benefits Coverage: How a Dedicated Account Manager Supports Brokers

Key Takeaways When a carrier assigns an account manager to each client or group they serve, it provides brokers and employers with a consistent point of contact after implementation and throughout the ongoing benefits relationship, helping build trust and loyalty. Strong ancillary carrier support depends on coordination across account [...]

An Enrollment Communication Playbook for Brokers and Employers

Key Takeaways Treat enrollment as a phased campaign, starting communication weeks in advance rather than waiting until enrollment opens. Use simple, direct explanations and a consistent core message so employees know what each benefit does, when they might use it and what steps they need to take. Reach employees [...]

Why Supplemental Health Isn’t ‘Supplemental’ Anymore

Key Takeaways Supplemental health can no longer be considered just a voluntary add-on. As out-of-pocket costs keep rising, it’s becoming a core part of a usable high-deductible benefits strategy.  Traditional supplemental products often miss how financial strain actually shows up today, since employees are more likely to incur costs [...]

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