Here are some specific insights you can use to highlight the benefits of each of the Active Lifestyles plans:
Bright (Essentials / lowest cost) — Single coverage typically in the \$20s.
- Best for: younger callers, first-time buyers, or anyone who wants the lowest premium and primarily needs cleanings/exams.
- How to position: “Great basic coverage for preventive care and the most common small fixes.”
- Key coverage theme: preventive + diagnostic + limited/basic services (more limited than other options).
- Expectation to set: not designed for bigger procedures (crowns/implants, etc.).
Glow (EPO / PPO-only network where available) — Single coverage typically in the \$30s.
- Best for: callers who are comfortable using in-network dentists (often someone without a current dentist or willing to switch).
- How to position: “Strong value if you stay in-network—solid coverage at a mid-level premium.”
- Key feature: No out-of-network coverage (EPO style).
- Important note: waiting periods apply for some Basic/Major services (Class II/III).
Shine (High plan / most popular) — Single coverage typically in the \$40s.
- Best for: callers who want a balance of premium and benefits and may need more than just cleanings.
- How to position: “Our go-to option for broader coverage—great for ongoing dental needs.”
- Big feature: largest annual maximum—\$2,000 per member per year.
- Key coverage theme: includes coverage for Basic and Major services (subject to waiting periods).
- Expectation to set: if the caller expects work soon (crowns, root canals, etc.), discuss waiting periods and/or consider Radiate.
Radiate (Graduated / no waiting periods + orthodontia) — Single coverage typically in the \$40s.
- Best for: callers who want access to all covered services day one (no waiting periods) or who need orthodontia for children.
- How to position: “You can use benefits right away; the plan grows over time.”
- Key feature: no waiting periods across services.
- Plan design note: graduated benefits for some Basic/Major services (higher reimbursement in years 2–3 than year 1).
- Orthodontia: includes orthodontia for children (plan maximum applies).